This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from aulumu.com (the "Site").
Personal information collected
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. As you browse the Site, we also collect information about the individual web pages or products that you view, the websites and search terms you used to reach the Site, and information about your interaction with the Site. We refer to this automatically-collected information as "Device Information."
We collect Device Information using the following technologies:
- Cookies : Data files that are placed on your device or computer and typically include an anonymous unique identifier. To learn more about cookies and how to disable them, visit http://www.allaboutcookies.org .
- Log files : Track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web beacons, tags, and pixels : These are electronic files that record information about how you browse the Site.
Additionally when you make or attempt to make a purchase through the Site, we collect information from you, such as your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."
"Personal Information" in this Privacy Policy refers to Device Information and Order Information.
How we use your personal information
We use the Order Information that we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). We also use this Order Information to:
- To communicate with you
- To check order risk and fraud
- To provide you with information and advertising about products and services based on the preferences you share with us
We use the Device Information that we collect to check for risk of fraud (in particular using your IP address), and to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site and measuring the effectiveness of our marketing and advertising campaigns).
Sharing of Personal Information
We share personal information with third parties as described above. For example, we use Shopify to power our online store, and you can read about how Shopify uses personal information here: https://www.shopify.com/legal/privacy . We also use Google Analytics to understand how customers use the Site, and you can read about how Google uses personal information here: https://www.google.com/intl/en/en/policies/privacy/ . You can opt out of Google Analytics here:https://tools.google.com/dlpage/gaoptout .
Additionally, we may share your personal information to comply with legal obligations or regulations, or to protect our rights.
Behavioral advertising
As described above, we use your personal information to provide you with targeted advertisements and marketing communications that we believe may be of interest to you. To learn more about how targeted advertising works, please visit the Network Advertising Initiative's (NAI) educational page: https://tools.google.com/dlpage/gaoptout .
You can opt out of targeted advertising by using the following links:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out of some services by visiting the Digital Advertising Alliance's opt-out portal: http://optout.aboutads.info/ .
Do Not Track
Please note that we do not alter our Site's data collection and use practices when your browser sends a "Do Not Track" signal.
Your rights
If you are an EU resident, you have the right to access the personal information we hold about you and to ask that information to be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the details provided below.
Additionally, if you are located in the EU, please note that we are processing your information in order to fulfill contracts (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above, and your information may be transferred outside of Europe, including to Canada and the United States.
Data storage
If you place an order through the Site, your Order Information will be maintained for our records and will be retained until you request that it be deleted.
change
We may update our Privacy Policy from time to time, including, for example, to reflect changes in our practices or for other operational, legal, or regulatory reasons.
inquiry
For more information, questions, or complaints about privacy, please contact us by email at service@aulumu.com .